Samora joins Terex AWP as director of marketing

REDMOND, WA — Terex Aerial Work Platforms (AWP) announced that Mike Samora has joined the company as the global director of marketing solutions. Samora will report to Linda Mayer, vice president and general manager, Global Marketing and Product Management.

In this role, Samora will provide leadership for all marketing communication functions, including advertising, public and media relations, Web content, print, promotions, product launches, training, trade shows and e-business. He will also manage the Genie® and Terex® brands through multiple channels, with a focus on understanding customer needs and providing solutions.

Prior to joining Terex AWP, he founded and served as president of Premier Postage, LLC, for the past two years. While there, he developed, marketed and sold licensed U.S. postage stamp products in partnership with Pitney Bowes and several licensors, including Major League Baseball, NASCAR, Orange County Choppers and Thomas Kinkade. Samora also served in key marketing roles with Procter and Gamble, The Coca-Cola Co. and The Campbell Soup Co.

Samora holds a B.A. in public policy and administration from Western Washington University, and an M.B.A. with concentrations in marketing and management strategy from Northwestern University’s Kellogg School.
Debbie George has been appointed to the newly created position of global brand marketing leader. She will report to the new global director of marketing solutions, Michael Samora.

In her new role, George will have creative oversight of the Genie and Terex AWP brands, both internally and externally. She will serve as the key customer marketing relationship leader and will liaise with the international AWP marketing teams. Additionally, she will work cross functionally with other Terex business segments on multiple projects and serve as the marketing relationship leader for all Terex AWP cross selling initiatives.

Prior to this assignment, George served as the Global director of marketing for the Terex AWP division in Redmond, WA. Over the years, she has developed strong relationships with customers, peers, association members and the media. For 20 years of her 23 year tenure, she led the marketing team and developed the solid foundation of marketing programs and services that are in place today.

George holds a B.S. degree from City University of Seattle. She resides in Woodinville, WA with her husband Tom.

Terex Aerial Work Platforms also announce the appointment of Tim Maxson as the plant director for Terex Load King. Maxson will be based out of the Load King facility in Elk Point, SD.

Maxson will be responsible for developing North American sales and customer service strategies. In addition, Maxson will focus on further expanding Load King’s global channels of distribution and dealership networks.

Prior to joining Terex Load King, Maxson served as the director of electronic systems division for Raven Industries in Sioux Falls, SD. Before his time with Raven Industries, Maxson held executive leadership roles with Aveo, Inc. as well as Gateway Computer.

Originally from Ohio, Maxson earned his B.S. in Business Administration from Ohio State University while serving in the United States Air Force as an Aeronautical Intelligence Officer. Maxson resides in Sioux Falls, SD. with his wife and their two sons.

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