PALATINE BRIDGE, NY — In this time of financial uncertainty, daily news reports tell of the demise of newspapers, magazines and media outlets of various kinds all across the nation. That is not what is happening at Lee Publications, Inc.  | Lee Publications, Inc. vice president and general manager Bruce Button stands near the company’s web press. The press is capable of printing 25,000 pieces per hour. |
“We are proud to say we are working on a number of new creations that will serve our clients in new and innovative ways,” says Bruce Button, vice president and general manager. “Most recently, we created our new digital editions, making our publications accessible from anywhere in the world. We specialize in online classified advertising, and we launched the online e-zine, Aggregates and Mining Today in January, providing editorial content and industry leadership in that venue.” A new e-zine, Recycling Equipment Today is targeted to launch before the end of 2009 and serve the solid waste recycling market. Button says that Lee Publications, Inc. has shown resilience through its 45 years of doing business. “We have seen difficult times in the past,” he says. “We grew during recessions of the 70’s and 80’s, adding new publications and newspaper editions during that time. Some of our most important clients came to us during difficult times. We have advertisers who have been with us for more than 25 years.” “Because we have been in business for such a long time, we have seen it all,” he continues. “We are able to make decisions quickly with an in-depth knowledge of the markets that we serve.” Noting the diversity of markets to which Lee Publications products appeal, Button says that customers in the agricultural, horticultural, construction, aggregate and waste handling industries, can look to Lee Publications, Inc. for their advertising and promotional needs. “We have a subscribership of more than 140,000 readers every week,” he says. “These are specific readers looking for specific solutions to specific problems. Our publications fill those targeted niches.” “We publish four editions of our Country Folks, a weekly farm newspaper,” he adds. “In a similar, though different industry, we offer three editions of our Country Folks Grower. Country Folks Grower covers monthly topics for greenhouses, nurseries, fruit and vegetable growers, direct marketers and gardening centers. With Country Folks Grower serving the east, central and west coast of the U.S., it is virtually a national monthly because it serves all but a few states.” “On a bi-weekly basis, we reach out to the construction industry, with our regional, Hard Hat News,” he says. “That publication currently serves New York and surrounding states.” “We offer national coverage for the aggregate industry with our North American Quarry News magazine, and we publish two editions of our Waste Handling Equipment News, a national publication that focuses on wood waste recycling, construction demolition and other ‘green’ forms of material waste handling.” Button says besides the company’s own publications, Lee Publications, Inc. offers printing capabilities for other businesses and industry as well. “We have a new web press that is capable of printing 25,000 pieces per hour,” he says. “We can offer full color, spot color and black and white printing. We can do from four to 64 pages in one pass.” “We continue to not only create some of the leading trade publications for our designated industries, but we also produce targeted trade shows. These shows offer suppliers, a focused audience with key people who are instrumental in making important buying decisions,” he says. With such winners as the Keystone Farm Show and the Virginia Farm Show serving the agricultural industry and the Empire State Fruit and Vegetable Expo designed for the horticultural industry, these January shows start the year with sales opportunities in three major New England and mid-Atlantic marketing areas. With the addition of the New Jersey Landscape Show at The Meadowlands in February, Button says that he is excited to know that exhibitors and attendees at these shows get off to a great start every year. Button notes that the Country Folks Farm and Horse Expo, held in October at the Fonda Fairgrounds in Fonda, NY, offers exceptional regional coverage for smaller farmers and horse devotees as well. Throughout the remainder of the year, Lee Publications, Inc. offers highly visible venues for products and industries of other kinds as well. “We produce The Hard Hat Show that runs at the NYS Fairgrounds in March, every year as it has since 1988,” says Button. “This is one of the most popular trade shows of its kind in Central New York.” “Our popular Waste Handling Equipment News Trade Expo, held every other year on the East Coast, has attracted shoppers and exhibitors from across the U.S. as well,” he adds. “With the addition of a West Coast edition of that show expected for 2011, our look to the future in the Waste Handling Industry appears to be bright.” To comment on this story or for additional details click on the related button above. |